Articles by Jeremiah Rizzo
Jeremiah Rizzo is the Director of Product Marketing at Databox. He helps build a bridge between what customers need and the product offers, leading the team on product launches, messaging, positioning, and customer research.
How to Use Three Key Metrics to Define (and Improve) Your ICP (w/ Ryan Milligan, QuotaPath)
Can you describe who your ideal customer is? Who are your best-fit customers: the ones who get the most value from what you do, and ...
by Jeremiah Rizzo · Jun 30, 2025
Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)
I recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his ...
by Jeremiah Rizzo · Jun 30, 2025
How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)
Your marketing manager needs to understand why their latest campaign’s MQLs (marketing qualified leads) aren’t converting to sales at the usual rate. They go to ...
by Jeremiah Rizzo · Jun 30, 2025
Tracking “micro-interactions” to drive better sales results (w/ Noah Burkholz, Director of RevOps at demandDrive)
How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don’t have the data to ...
by Jeremiah Rizzo · Jun 30, 2025
New in Reports: Make Better Decisions, Together
A great reporting solution doesn’t just save you time It helps you make better decisions. Don’t get me wrong, saving 12~ hours every month is ...
by Jeremiah Rizzo · Mar 13, 2025
Why You’re Losing to ‘No Decision’—and How to Fix It (w/ Jen Allen-Knuth, Demand Jen)
Ever stare at your pipeline and wonder why so many deals end in “no decision”? Or struggle to understand why perfectly good prospects keep choosing ...
by Jeremiah Rizzo · Jun 30, 2025
How to use historical data to plan future growth (w/ Megan Bowen, Refine Labs)
Learn how Megan Bowen, CEO of Refine Labs, helps B2B SaaS companies drive predictable growth by leveraging historical data. Discover the "Revenue Performance Assessment" framework to uncover growth opportunities, optimize paid strategies, and create accurate forecasts.
by Jeremiah Rizzo · Jul 1, 2025
Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
Want to turn your business into a revenue-generating machine? In this playbook, we’ll explore the “Revenue Architecture” framework, a powerful system to streamline your sales ...
by Jeremiah Rizzo · Jun 30, 2025
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...
by Jeremiah Rizzo · Jun 30, 2025
From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo)
Sam Kuehnle (VP of Marketing at Loxo) shares how to create a marketing plan that will resonate with leadership and contribute your company’s annual revenue ...
by Jeremiah Rizzo · Dec 3, 2025
Why Headcount ≠ Growth: The Simple 3-Lever Sales Planning Formula Every CRO Needs (w/ Dougie Loan, SourceWhale)
Q4 is upon us, which means it’s almost time to craft next year’s plan. For most companies, that still means starting with a top-line number:“How ...
by Jeremiah Rizzo · Nov 13, 2025
Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share ...
by Jeremiah Rizzo · Jun 30, 2025
How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
In this episode, Mason Cosby – founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to ...
by Jeremiah Rizzo · Apr 9, 2024
Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links
by Jeremiah Rizzo · Apr 9, 2024
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit ...
by Jeremiah Rizzo · Apr 9, 2024
How to grow revenue with less budget (📈 MTN #24)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Cost Per Thousand (CPM) and Cost Per Click (CPC) Benchmarks Median performance from November, 2023: Search ...
by Jeremiah Rizzo · Apr 9, 2024
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links
by Jeremiah Rizzo · Apr 9, 2024
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo ...
by Jeremiah Rizzo · Apr 9, 2024
Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you’ll see when the deals finally ...
by Jeremiah Rizzo · Apr 9, 2024
Unify your team around the same revenue goals (📈 MTN #23)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) LinkedIn Ads Benchmarks for B2B Median performance from October, 2023: Use Benchmark Explorer to search and ...
by Jeremiah Rizzo · Apr 9, 2024
Hundreds of Benchmarks for Sales, Marketing, Revenue and More (📈 MTN #22)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Find any benchmarks you need with Benchmark Explorer We close X deals/month. Is that good? Is ...
by Jeremiah Rizzo · Apr 9, 2024