Articles by Špela Jurič
Content writer at Databox
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Why Trusted Data Is the New AI Moat (with Rick Kranz, AI Marketing Automation Lab)
“Why can’t you do this without the Databox MCP? Because you’re not going to get it. I tried it. It doesn’t work.” — Rick Kranz, ...
by Špela Jurič · Jul 30
How to Become an AI-Native Team
A year ago we announced that Databox is becoming an AI-first company. At the time, that mostly meant what it meant for many companies in ...
by Špela Jurič · Jul 1
The Ecosystem-Led Growth Playbook: How Clay Built a Community That Sells
Most SaaS companies follow the same growth script: hire sales reps, run ads, build a demand gen engine, and hope the pipeline holds. Instead, Clay ...
by Špela Jurič · Apr 29
Why a Structured Mentoring Program Belongs in Your Growth Strategy
Mentoring is often seen as an informal, “nice-to-have” initiative when in reality, it can be an important part of your growth strategy. We’ve learned that ...
by Špela Jurič · Apr 8
Stop Chasing Tactics: A GTM Playbook for Predictable Growth (w/ Mark Kilens)
Strategy is where a lot of Go-To-Market (GTM) teams get stuck. They jump from channel to channel (trying inbound, outbound, paid, organic, podcasts, LinkedIn), hoping ...
by Špela Jurič · Mar 31
AI won’t fix your SaaS company
Why product-market fit determines whether you scale or stall Right now, many SaaS leaders are wondering how AI will change building and scaling software companies? ...
by Špela Jurič · Mar 13
Activation is broken: why most SaaS teams get it wrong and how to fix it
If activation feels fuzzy in your company, you’re not alone. In fact, Rodrigo Fernandez has seen the same pattern across hundreds of SaaS businesses: growth ...
by Špela Jurič · Jan 23
Fueling Effective, Aligned, and Trusted Teams
Being effective is not just about output. It describes how a team works together to deliver results that actually matter. At Databox, we define effective ...
by Špela Jurič · Sep 16, 2025
Playmaker Spotlight: Promise Ewiwilem, Principal Sales Development Representative
In Playmaker Spotlight, we get up close (and sometimes personal) with a valuable team member whose individual contributions shouldn’t be overlooked but instead used to ...
by Špela Jurič · Jul 28, 2025
Why Transparency Is a Cornerstone of How We Work at Databox
At Databox, we talk a lot about accountability, team alignment, and empowerment. But one principle makes all of that possible: transparency. And when we say ...
by Špela Jurič · May 26, 2025
Playmaker Spotlight: Peter Pogladič, Engineering Manager
In Playmaker Spotlight, we get up close (and sometimes personal) with a valuable team member whose individual contributions shouldn’t be overlooked but instead used to ...
by Špela Jurič · Apr 10, 2025
Improving Workplace Satisfaction Through Team Discussions
According to Slack, over 82% of people agree that feeling happy and engaged at work is the key driver of their productivity. This proves that ...
by Špela Jurič · Feb 5, 2025
Playmaker Spotlight: Miha Pavlinek, Director of Data Science and Engineering
Data science at Databox goes beyond dashboards - it delivers actionable insights and AI-driven solutions. Behind the strategy is Miha Pavlinek, our Director of Data Science and Engineering, who has been at the forefront of reshaping our approach to data. Read more about how Data science can help us redefine BI.
by Špela Jurič · Jan 24, 2025
Databox Buddy Program: The Human Factor in a Tech-driven Onboarding
Do you remember how overwhelming the first couple of weeks at a new job can feel? While starting a new role is exciting, it can ...
by Špela Jurič · Jan 30, 2025
Mastering the OKR Framework: A Guide for SaaS Businesses
What is the OKR framework? The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, ...
by Špela Jurič · Feb 11, 2025
Playmaker Spotlight: Kenneth Won, Technical Sales Consultant
One key to exceptional sales performance is blending technical expertise with a deep understanding of client needs. Kenneth Won, a top-performing Technical Sales Consultant at Databox, exemplifies this approach. He found that meticulous documentation and commitment to continuous learning have allowed him to exceed his target month over month.
by Špela Jurič · Sep 5, 2024
Effective Strategies for Managing a Hybrid Workplace in Saas Businesses
Managing a hybrid workplace presents unique challenges and opportunities, especially in the fast-paced world of SaaS businesses. This blog explains effective strategies to enhance productivity, foster collaboration, and maintain a strong company culture. Learn how Databox tackled common challenges to create a seamless and efficient hybrid work environment.
by Špela Jurič · Jan 22, 2025
<strong>How Databox University Supports Employee Personal Growth in 7 Key Areas of Life</strong>
Did you know that investing in personal growth can significantly boost productivity and happiness at work? Supporting our people in all areas of their lives leads to a positive mindset, making them more content, productive, and happy at work. To chase that goal, we launched Databox University - a personal growth program available exclusively to our Playmakers and designed to help them thrive in seven key areas of life. The feedback we've received from participants has been nothing short of inspiring and shows that the effort we put into creating this program has paid off. Read more about Databox University and how it helps our people thrive in the blog below.
by Špela Jurič · May 30, 2024
Playmaker Spotlight: Tory Ferrall, Director of Revenue Operations
In Playmaker Spotlight, we get up close (and sometimes personal) with a valuable team member whose individual contributions shouldn’t be overlooked but instead used to ...
by Špela Jurič · Apr 23, 2024
Fostering Collaboration with Collaborators Club
Ever heard the saying ‘Teamwork makes the dream work’? It sounds simple, but we’ve learned that if we want our team to work unanimously, team ...
by Špela Jurič · Feb 26, 2024
How engagement surveys impact team effectiveness and build a high-performing culture
Growing as a company involves a myriad of elements, but ultimately, it comes down to the practices and routines that teams have. These habits have ...
by Špela Jurič · Jan 29, 2024