50+ Must-Have Metrics Dashboard Examples and Templates
All metrics dashboard templates come pre-built with some of the most commonly tracked metrics from the most popular tools. You can customize your templates at any time.
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Explore Metrics Dashboards dashboards for every team
Marketing
Track your marketing performance from tools like Google Analytics, Google Search Console, Semrush, Ahrefs, and HubSpot Marketing from our library of pre-built templates. Just download any template, connect your data, and get instant visualizations of things like goal conversion rate, landing page conversion rate, cost per click, bounce rate, return on marketing investment, and more.
120 templates
Facebook Ads Performance Overview
Facebook Page Insights
Google Ads Performance Overview
Website Engagement Overview
Instagram Business Profile Overview
LinkedIn Company Pages Overview
Google Search Console Performance
Google Business Profile Performance
HubSpot Marketing Performance
Facebook Ads & Google Ads Dashboard
Google Analytics 4 Website traffic
X (Twitter) Account Overview
Website Acquisition Overview
YouTube Channel Performance
Mailchimp Campaign Performance
Facebook Pages & Facebook Ads: Engagement Summary
LinkedIn Ads Account Overview
Google Ads PPC Performance
Instagram Business Post Performance
HubSpot CRM Deals Performance
Google Search Position Overview
Google Ads Campaign Performance
Klaviyo Email Performance
Google Search Performance
Facebook Ads Purchase & Leads Breakdown
HubSpot Email Campaigns
ActiveCampaign Account Overview
Facebook Ads Campaign Drill-down
Facebook Ads Conversions Overview
Google Ads: Competitive Health Template
Website Awareness Overview
Google Organic SEO Dashboard
LinkedIn Page Demographics Overview
Google Analytics 4 KPI Dashboard
Social Networks (Growth & Engagement)
HubSpot Marketing Lead Source Dashboard
Website Monetisation Overview
Facebook Ads Campaign for Ecommerce
Instagram Business Audience Overview
LinkedIn Ads Campaign Performance
Ahrefs Website Audit Overview
Semrush Position Tracking
Instagram Account Overview
Marketing & Sales Deals Overview
LinkedIn Ads Performance Overview
Facebook & X (Twitter) Performance Overview
Microsoft Advertising Overview
HubSpot Marketing Conversion Pipeline
HubSpot Full Funnel Analysis
Google Analytics 4 Acquisition Snapshot
Semrush Keywords & Audits
YouTube Video Watch Time Analysis
Google Analytics 4 Ecommerce Overview
TikTok Ads Account Overview
Pipedrive CRM Deals Performance
Google Ads & GA4 Performance Report
Facebook Ads, Google Ads Dashboard & GA4
HubSpot (Blogging performance)
HubSpot + Google Ads Top of Funnel
Semrush Site Audit
Mixpanel Events Dashboard
X (Twitter) Ads Account Overview
YouTube Multiple Channels
Google AdSense Account Overview
Vimeo Views & Likes
SendGrid Email Overview
Eventbrite Event Analytics
HubSpot Marketing: Lead Generation
Social Media (Awareness & Engagement)
Shopify, Facebook & Google Analytics 4 Online Sales
Semrush & GA4 (Keywords & Organic Search Traffic)
TikTok Ads Engagement Overview
CallRail Source & Keyword Performance
Campaign Monitor Account Overview
Google Ads Performance Max Campaign Overview
Semrush & GA4 (Keywords & Organic Search Traffic)
MOZ Ranking Overview
Google AdMob Performance Overview
Semrush SEO Keyword Performance
Adobe Analytics Overview Dashboard
Semrush & GA4 Keyword Mission Control
Google AdWords Monthly Performance
AccuRanker Domain Overview
HubSpot Blog Performance Tracking
Copper Overview Dashboard
Salesforce Pardot Opportunities & Prospects
StackAdapt Campaign Overview
Google Ads (Performance Max) Overview
Marketo Account Activity
E-commerce Audience & Customers Overview (Shopify + GA4)
Outreach Prospects Overview
PPC Performance Overview
Wistia Performance Overview
Value Journey Canvas (HubSpot Marketing, GA4)
Monthly Marketing Performance (HubSpot & GA4)
Marketo Email Marketing
Outreach Email Delivery Overview
Pinterest Ads Performance Overview
Drift Contacts & Conversations
Keyword & Views GA4 & GSC Dashboard
AI (Gen Search) Traffic Overview
Marketing Overview (HubSpot & Google Analytic 4)
Website Audit Overview
Website Leads Conversion Dashboard
HubSpot + Google Analytics 4: Website Performance
E-commerce Ads Performance (Google Ads + Facebook Ads + Shopify)
HubSpot Marketing + Google Analytics: Traffic Generation
Ahrefs SEO Enterprise Overview
Drift Chat & Email Conversations
StackAdapt Advertiser Overview
Amplitude Project Overview
Vimeo OTT: Traffic Overview
Email Traffic Overview
HubSpot Marketing + GA4 ATTRACT Performance
SaaS Marketing Dashboard (CMO)
SaaS Acquisition Funnel (GA4 + HubSpot + Stripe)
E-commerce Customers Overview (WooCommerce + GA4)
SaaS Acquisition Funnel (GA4 + HubSpot + Profitwell)
BigCommerce Paid Ads Performance (Google Ads + Facebook Ads)
SaaS Customer Acquisition (GA4 + ChartMogul)
Sales
Track your sales performance from tools like HubSpot CRM, Salesforce, and Pipedrive from our library of pre-built templates. Just download any template, connect your data, and get instant visualizations of things like number of leads, open opportunities, open cases, win/loss rate, and more.
51 templates
HubSpot CRM Overview Performance
HubSpot Marketing Performance
HubSpot CRM Deals Performance
HubSpot CRM Sales Rep Activity
Stripe MRR & Subscriptions Overview
Pipeline Performance
HubSpot Marketing Lead Source Dashboard
Pipedrive CRM Account overview
Marketing & Sales Deals Overview
Salesforce Leads Overview
HubSpot Marketing Conversion Pipeline
HubSpot Full Funnel Analysis
CallRail Overview Dashboard
Pipedrive CRM Deals Performance
E-commerce Sales Performance - Shopify
HubSpot CRM Deals KPIs
Reporting Intro Slide
Pipedrive CRM Activities Effort
Eventbrite Event Analytics
QuickBooks + HubSpot CRM: Financial Performance
SaaS Sales Dashboard (CSO)
SharpSpring Sales Performance
CallRail Source & Keyword Performance
HubSpot CRM Sales Performance
Copper Overview Dashboard
Salesforce Pardot Opportunities & Prospects
HubSpot CRM - Sales Analytics Overview
E-commerce Audience & Customers Overview (Shopify + GA4)
Outreach Prospects Overview
Infusionsoft Orders & Product Overview
Monthly Marketing Performance (HubSpot & GA4)
Outreach Email Delivery Overview
Pinterest Ads Performance Overview
Drift Contacts & Conversations
E-commerce Ads Performance (Google Ads + Facebook Ads + Shopify)
Drift Chat & Email Conversations
E-commerce Sales Performance - WooCommerce
Amplitude Project Overview
E-commerce Financial Dashboard (Shopify + QuickBooks)
E-commerce Financial Dashboard (Shopify + Xero)
E-commerce Sales Performance - BigCommerce
Intrix CRM (sales)
SaaS Marketing Dashboard (CMO)
SaaS Acquisition Funnel (GA4 + HubSpot + Stripe)
E-commerce Financial Dashboard (WooCommerce + Xero)
Intrix CRM (users)
SaaS Acquisition Funnel (GA4 + HubSpot + Profitwell)
BigCommerce Paid Ads Performance (Google Ads + Facebook Ads)
E-commerce Financial Dashboard (BigCommerce + QuickBooks)
E-commerce Financial Dashboard (WooCommerce + QuickBooks)
SaaS Customer Acquisition (GA4 + ChartMogul)
Customer Support
Track your customer support performance from tools like Intercom and HelpScout from our library of pre-built templates. Just download any template, connect your data, and get instant visualizations of things like first response rate, ticket volume, ticket backlog, average resolution time, and more.
10 templates
Intercom Account Overview
HubSpot Service Tickets Overview
Intercom Customer Support Performance
HelpScout for Customer Support
Freshdesk Tickets Overview
SurveyMonkey (account overview)
Drift Contacts & Conversations
HelpScout Docs Report
Customer Success Dashboard
Drift Chat & Email Conversations
Ecommerce
Track your online store’s performance from tools like Shopify, WooCommerce, and BigCommerce from our library of pre-built templates. Just download any template, connect your data, and get instant visualizations of things like abandoned cart rate, average order value, cart conversion rate, and more.
24 templates
Facebook Ads Performance Overview
Shopify Sales Performance
Klaviyo Email Performance
Facebook Ads Campaign Drill-down
Stripe MRR & Subscriptions Overview
WooCommerce Shop Overview
Google Analytics 4 KPI Dashboard
Facebook Ads Campaign for Ecommerce
Google Analytics 4 Ecommerce Overview
E-commerce Sales Performance - Shopify
QuickBooks + HubSpot CRM: Financial Performance
Shopify, Facebook & Google Analytics 4 Online Sales
Google AdWords Monthly Performance
E-commerce Audience & Customers Overview (Shopify + GA4)
Infusionsoft Orders & Product Overview
Pinterest Ads Performance Overview
E-commerce Sales Performance - WooCommerce
E-commerce Financial Dashboard (Shopify + QuickBooks)
E-commerce Financial Dashboard (Shopify + Xero)
E-commerce Sales Performance - BigCommerce
E-commerce Financial Dashboard (WooCommerce + Xero)
E-commerce Customers Overview (WooCommerce + GA4)
E-commerce Financial Dashboard (BigCommerce + QuickBooks)
E-commerce Financial Dashboard (WooCommerce + QuickBooks)
Project Management
Track your project management performance from tools like Asana, Harvest and Jira from our library of pre-built templates. Just download any template, connect your data, and get instant visualizations of things like number of tasks assigned and completed, tasks overdue, and more.
3 templates
Facebook Ads Purchase & Leads Breakdown
Jira Account Overview
Harvest Time Project & Team Report
Financial
Track your financial performance from tools like QuickBooks, Stripe, and Xero from our library of pre-built templates. Just download any template, connect your data, and get instant visualizations of things like income and expenses, cash flow, net profit margin, gross profit margin, and more.
32 templates
Quickbooks Income & Expenses Cash Overview
Stripe MRR & Subscriptions Overview
Xero Account Balance Overview
Stripe MRR & Churn Overview
E-commerce Sales Performance - Shopify
QuickBooks Financials Overview
PayPal Account Overview
Xero Financials Overview
QuickBooks + HubSpot CRM: Financial Performance
QuickBooks Profit & Loss (P&L)
SaaS Key Revenue Metrics for Decision-makers - Stripe
ProfitWell Revenue and Customer Overview
QuickBooks Cash Flow Overview
Xero Profit & Loss (P&L)
QuickBooks Balance Sheet Overview
SaaS Churn Overview - Profitwell
Customer Success Dashboard
Xero Cash Flow Overview
FreshBooks Cash Overview
E-commerce Sales Performance - WooCommerce
E-commerce Financial Dashboard (Shopify + QuickBooks)
E-commerce Financial Dashboard (Shopify + Xero)
Stripe SaaS MRR Growth
Xero Balance Sheet Overview
E-commerce Sales Performance - BigCommerce
SaaS Key Revenue Metrics - Profitwell
SaaS Key Revenue Metrics - ChartMogul
E-commerce Financial Dashboard (WooCommerce + Xero)
SaaS MRR Growth - Profitwell
SaaS MRR Growth - ChartMogul
E-commerce Financial Dashboard (BigCommerce + QuickBooks)
E-commerce Financial Dashboard (WooCommerce + QuickBooks)
Software Development
Track your software development performance and IT operations from tools like BitBucket and GitHub from our library of pre-built templates. Just download any template, connect your data, and get instant visualizations of things like release stats, such as commits and repository status, top contributors on your projects, and more. You can also visualize any data from My SQL and Microsoft SQL Server alongside 60+ other popular integrations in real-time.
8 templates
Website Engagement Overview
GitHub Overview Dashboard
Jira Account Overview
Google Play Store Metrics
Bitbucket Overview Dashboard
Appfigures Sales Performance
Appfigures Subscriptions Overview
Appfigures Ad Campaign Performance
SaaS
Track your SaaS performance from tools like ProfitWell, Stripe, and Xero from our library of pre-built templates. Just download any template, connect your data, and get instant visualizations of things like MRR, ARR, churn rate, active subscriptions, and more.
27 templates
Quickbooks Income & Expenses Cash Overview
Stripe MRR & Subscriptions Overview
Stripe MRR & Churn Overview
PayPal Account Overview
SaaS Sales Dashboard (CSO)
QuickBooks Profit & Loss (P&L)
SaaS Key Revenue Metrics for Decision-makers - Stripe
ProfitWell Revenue and Customer Overview
QuickBooks Cash Flow Overview
SaaS Churn Overview - Profitwell
Customer Success Dashboard
ChartMogul Account Overview
Amplitude Project Overview
Stripe SaaS MRR Growth
SaaS Key Revenue Metrics - Profitwell
SaaS Marketing Dashboard (CMO)
SaaS Acquisition Funnel (GA4 + HubSpot + Stripe)
SaaS Key Revenue Metrics - ChartMogul
SaaS Financial Dashboard (Stripe + QuickBooks + HubSpot)
SaaS Financial Dashboard (Stripe + Xero + HubSpot)
SaaS MRR Growth - Profitwell
SaaS MRR Growth - ChartMogul
SaaS Financial Dashboard (Profitwell + QuickBooks + HubSpot)
SaaS Acquisition Funnel (GA4 + HubSpot + Profitwell)
ChartMogul Revenue and Customer Churn
SaaS Financial Dashboard (ChartMogul + QuickBooks + HubSpot)
SaaS Customer Acquisition (GA4 + ChartMogul)
Turn your dashboards into a report worth reading
Combine the dashboards you track into one report, add the narrative of what changed and why, and send it on a schedule, so leadership and clients get a recap they actually read.
More Dashboard Examples and Templates
What is a Metrics Dashboard?
Metrics dashboards provide a holistic view of the metrics that matter the most to a business.
By leveraging the powerful and robust insights a metrics dashboard provides, decision makers will
be able to quickly gauge the health of a business, measure the impact of company-wide processes, strategies, and assess individual and collective progress against set business goals and objectives all-in-one place.
What Should You Include in a Metrics Dashboard?
There are probably thousands of different metrics that could be tracked and measured, so it’s important to narrow things down to the highest priorities and most important metrics.
It’s important to focus solely on the metrics that matter to your company. By doing so, you’ll be able to keep everyone focused on activities and tasks that drive company-wide goals, identify performance and productivity bottlenecks, make better informed decisions and improve your strategy over time.
Some examples of important metrics you should be tracking are:
- Sales KPIs ( Revenue, New paid customers, close ratio, number of meetings, etc)
- Marketing KPIs ( Leads, Customer Lifetime Value, Website traffic, share of voice, etc)
- Finance KPIs (Gross Profit margin, Operating cash flow, Revenue growth, etc)
- Customer Success KPIs (Churn rate, NPS, Customer Retention rate, Client renewals, etc)