Dashboard Examples / Marketing / Paid Search
Paid Search

Must-Have Paid Search Dashboard Templates

These paid search dashboards come pre-built with some of the most commonly tracked PPC metrics from the most popular tools. You can also customize your templates later. To get started, just choose a template, connect your data, and your metric visualizations will populate automatically.

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Track some of the most common Paid Search metrics and KPIs and analyze your Paid Search performance with just a few clicks.

TOP Paid Search INTEGRATIONS
  • HubSpot Marketing
  • HubSpot CRM
  • Google AdMob
  • Google Analytics 4
  • Facebook Ads
Don’t see your SEO tool?
You can build a dashboard with any data using Zapier, Make, Google Sheets, or a SQL database.
Dashboard example

Google Ads Performance Overview

Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).

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Facebook Ads & Google Ads Dashboard

The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.

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Google Analytics 4 Website traffic

Google Analytics 4 dashboard template which will give you insights about your users, sessions, referrals and more.

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Website Acquisition Overview

Download this Google Analytics 4 Acquisitions dashboard template to dig deeper into your traffic sources, monitor user behavior, and keep an eye on how it all impacts your revenue.

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Google Ads PPC Performance

The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

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Google Ads Campaign Performance

This dashboard allows you to view Adwords performance and custom insights on the campaign level.

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Google Ads: Competitive Health Template

This dashboard leverages rolling Adwords traffic trends and KPIs to constantly monitor the competitive search landscape that your account occupies.

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Google Analytics 4 KPI Dashboard

Focus in on the metrics that matter from your Google Analytics 4 account. Measure the key outcomes that your website was designed to create, as well as the leading indicators that help pinpoint where your greatest opportunities lie.

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Microsoft Advertising Overview

This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account

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Facebook Ads, Google Ads Dashboard & GA4

The Facebook Ads, Google Ads & Google Analytics 4 template allows you to monitor your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.

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HubSpot + Google Ads Top of Funnel

This dashboard reviews your inbound and PPC tactics for filling your marketing funnel.

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Google Ads & GA4 Performance Report

This dashboard uses Google Ads and Google Analytics 4 to show the direct impact of paid ads on website traffic.

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Semrush Site Audit

Stay on top of any errors, warnings and notices that are slowing down your site.

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Google AdSense Account Overview

AdSense dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.

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HubSpot Marketing: Lead Generation

This dashboard provides a high-level overview of the impact of your lead generation efforts.

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Google AdMob Performance Overview

AdMob dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.

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Google Ads Performance Max Campaign Overview

Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).

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Google AdWords Monthly Performance

This dashboard allows you to compare cost per click and contacts gained to previous periods.

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Google Ads (Performance Max) Overview

Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).

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Monthly Marketing Performance (HubSpot & GA4)

The Monthly Marketing dashboard template examines Google Analytics 4 and HubSpot Marketing for a complete view of traffic and user acquisition.

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HubSpot Marketing + Google Analytics: Traffic Generation

This dashboard shows a high-level report of impact of your traffic generation efforts. See the total vs. new visitors to your site, as well as their corresponding source attribution.

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E-commerce Ads Performance (Google Ads + Facebook Ads + Shopify)

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Ahrefs SEO Enterprise Overview

Track and visualize important search ranking factors like your domain rank, referring domains, organic and paid keywords.

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BigCommerce Paid Ads Performance (Google Ads + Facebook Ads)

Custom dashboard

Build custom Paid Search dashboards

No design or coding skills necessary.

Learn more about Dashboard Designer

What is a Paid Search Dashboard?

A paid search dashboard displays all of the key parts of a pay-per-click campaign in one place and provides quick insights into how well your paid search strategies are working.

With the help of a paid search dashboard, marketing and PPC teams are able to determine top-performing ads, top converting keywords, and see which campaigns have the highest ROI.

What Should Be Included in a Paid Search Dashboard?

A comprehensive paid search dashboard should include data about ad costs (such as CPC and ROAS), ad conversions, and ad clicks. Additionally, a PPC dashboard should show historical data regarding top-performing keywords, number of impressions, and clicks in order for others to see how things are trending over time.

A carefully crafted paid search report should help inform your PPC strategy by answering how many people are seeing your ads, how many people are clicking on your ads, and how well your ad spend is trending against your budget.

How to Create a Paid Search Dashboard

Create a new dashboard using our Designer tool

Create a new dashboard using our Designer tool

Name your dashboard

Name your dashboard

Select a data source

Select a data source

Drag-and-drop pre-built metrics from that source to your dashboard

Drag-and-drop pre-built metrics from that source to your dashboard or drag a blank visualization first and select the metric you’d like to associate with it.
Drag-and-drop pre-built metrics from that source to your dashboard

Customize each metric block

Customize each metric block by date range, comparisons, goals, and more.
Customize each metric block

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